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The latest heatwave in China is sparking a new fashion trend with facekinis.
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The clothing item is a full face mask with openings for a person’s eyes and mouth. Think of it as a ski mask of lighter fabric that helps people handle extreme temperatures and intense sunlight.
According to The Guardian, the item has been on the market for a few years but recently grew in popularity, particularly in China, where female buyers worry about the sun damaging their skin. The masks are especially popular at the beach; some designs can handle the water, for those taking a dip.
The country set several records throughout July for new all-time high temperatures. The rising heat also pushed energy demands, and China set new production records to keep up with demand.
