Shimano has made some changes to the Sustain Reel. From bass to small billfish, Sustain is built with the power and rigidity to handle a wide variety of fishing challenges while maintaining the refinement and light rotation that Sustain is known. It is noticeable lighter, CI4, carbon interfused, frame. In all of Shimano’s new technology, [...]

Danco has come out with a new set of pliers developed and designed the technology around this set of pliers using artificial intelligence. The Danco Premio AI Pliers is 60% lighter than anything on the market today. They are made with 500 lbs. of crimping force to have the most optimal designed product you have [...]

The Fish Monkey Pro 365 is the offshoot from the Stubby; they realized they needed a glove geared more towards the saltwater angler. This new Fish Monkey glove adds a little more padding and protection in critical areas. You still have the synthetic leather palm like the stubby, but they have added a stripping guard [...]

Gamakatsu has come out with quite a few new products to look forward to in 2021 and 2022. Related Video: Best Products at ICAST 2021: Retrax Tungsten weights: The new tungsten weights are different from many of the tungsten weights out there on the market these days, but what sets this one apart is the [...]

The RETRAX is a retractable eyewear retainer, and there is nothing like it on the market. These retainers are the future of eyewear retainers. RETRAX has solved the age old problem with eyewear retainers.  RETRAX has no plastic tabs to tighten or push buttons to fuss with, simply give it a tug and it does [...]

Costa is constantly evolving. They are taking fishing nets at the end of their lives and giving them new ones by recycling them into the latest collection of polarized sunglasses, The Untangled 2.0 Collection. This new collection is the epitome of the Costa brand and what they strive for. Related Video: Best Products at ICAST [...]

Russ Lane shows us the new SPRO topwater bait at ICAST 2021, The SPRO Fat Poppa Walker. This topwater bait created MLF Pro Angler Russ Lane. The great thing about this bait is that it has a far amount of glide in a walking topwater bait. You work this slow to make it have that [...]

Seaguar has come out with a TactX braid that is great for any kind of fishing, but is especially great for saltwater fishing. Performance features make this braid a perfect choice for everyday anglers. TactX is engineered to maintain its perfectly round shape and stay firm to minimize rod tip wrapping. This four-strand braid is [...]

Huk Fishing Apparel just came out with an A1A collection for 2022. The A1A collection is named after the highway that stretches down the Florida Keys. This highway has some of the most coveted fishing grounds in the entire nation. A variety of styles give you the coverage you need, from short sleeves to hoodies. [...]

ENGEL Coolers are made in American and come in a variety of colors and sizes. The newest color in the hardtop performance icebox is Mango. It fits the Florida lifestyle for the boat and beach. Related Video: Best Products at ICAST 2021: Maxima SharkTooth The soft-sided coolers have a variety of uses. It keeps can [...]